Case study · Community & local business
A Saturday market.
A website that works
all week.
For Stangl Factory Farmers’ Market in Flemington, New Jersey, I built a website that connects the weekly lineup, the people behind the tables, and the work of running the market.
The brief
Make this Saturday easy to find.
A recurring market changes every week. Its website needs to answer a simple question: who will be there when I visit?
Stangl already had a rich collection of newsletters, vendor photographs, and community history. The work was to turn that material into a connected website: a clear upcoming market, individual vendor pages, an accessible archive, and tools the organizer could keep using.
I know the market as a vendor through The Sage Dad. I contributed this project as part of that community, with booth space and the opportunity for referrals supporting the arrangement.
The visitor experience
A date, a lineup, and a reason to come back.
Every market has its own page.
The calendar connects upcoming Saturdays and previous market days. Each date has a vendor lineup, and each vendor tile leads to a dedicated showcase. Visitors can revisit past weeks without losing the context of who attended.
Every vendor has a home.
Profiles bring together descriptions, photographs, websites, social links, and future appearances. Confirmed dates and projected appearances are distinguished, keeping organizer review part of the process.
Designed around the place
Keep the character of Stangl.
The design draws on the factory’s pottery tradition and the warmth of a local market. Real photographs and readable, editorial layouts let the vendors and their work lead.
Meet the Maker introduces the people behind the products. From the Pottery Shelf creates room for objects, craft, and the setting itself. Both have story archives and a simple admin control for choosing what is featured next.
Behind the scenes
Build the weekly routine into the website.
Prepare a lineup with fewer repeated steps.
The organizer can select vendors for a date, add vendors who attended at least four of the previous five Saturdays, and set recurring schedules. Existing selections are preserved, and projected lineups remain available for review.
Review before publishing.
Locking a lineup publishes the selected list and creates a saved weekly email snapshot. It does not automatically send the newsletter. The organizer retains control over the final communication.
From application to vendor profile.
Prospective vendors can describe their business, add links, and submit photographs. The organizer receives an email with a direct review link; the applicant receives a thank-you and an explanation of what happens next.
- Vendor submits an application
- Organizer reviews and accepts
- Create the profile from submitted content
- Review the profile and schedule dates
Creating a profile is an explicit admin action. Submitted descriptions, photos, and links carry over; private contact information stays private. Acceptance alone does not publish a profile or confirm a market date.
The supporting details
Ready to share. Built to maintain.
Promotion from the same content.
Market and vendor pages have social preview metadata and images. Sharing controls include downloadable Instagram Story artwork, with vendor photographs and names in the market lineup. Posting to Instagram remains a deliberate user action.
Content with a head start.
I used past newsletters, vendor research, and existing market photographs to populate profiles and historical lineups, then connected those records to the calendar and admin tools.
A manageable operating setup.
The website runs on an existing Raspberry Pi deployment, with Cloudflare protecting admin access and the established backup process supporting recovery. Domain email handles application notifications and confirmations.
A foundation for learning.
Analytics and search-friendly page metadata are in place. Future improvements can be informed by how people use the site, rather than by assumptions about what they need.
What the project delivered
One connected system for market day.
The live site gives visitors a place to plan, vendors a page to share, and the organizer a practical way to keep the next Saturday current.
The result is a working connection between public content and everyday administration: vendor details feed profiles, date selections feed lineups, and approved lineups feed promotional material.
This case study documents delivered functionality at launch. Attendance, sales, traffic growth, and time savings have not yet been measured.
For markets, makers & local organizations
What should your website
make easier?
If your business depends on changing dates, a community of people, or information that is hard to keep current, I’d be glad to discuss a website built around how you actually work.
Tell me about your project →Public website screenshots captured October 19, 2026. Admin screenshot from development. Market photography appears within screenshots of the Stangl website.