Robert “Rob” Wescott
RobertWescott.com | rob@thesagedad.com

Commercial executive and venture builder with decades of experience in product development, marketing, enterprise software and digital media. Former Ayfie CRO and CSO and Wimgo CPO.

SELECTED EXPERIENCE

SelfStudy / Learnswell | 2021–2023
Vice President of Business Development
Developed positioning and market opportunities beyond medical certification, including enterprise learning, professional associations and financial-services training. The work connected market selection, sales materials, customer discovery, CRM processes and pipeline planning.

Fit4Market / Revenii | Assignments beginning in 2020
Founder & fractional commercial leader
Provided positioning, market-entry and business-development support for emerging software companies. Assignments included MeaningCloud enterprise use cases, Poool’s introduction to US publishers, Adnuntius advertising-technology positioning, and Konplik Health launch positioning.

Expoune | Venture development in the early 2020s
Founder & product owner
Directed an enterprise NLP venture from business concept toward an MVP and enterprise pilot. Responsibilities included IP licensing, company formation, product requirements, outsourced development, documentation, operating forecasts and customer discovery.

VirtualWorks / Ayfie | 2015–2020
Marketing, revenue & strategy leadership
Worked across enterprise search and text analytics, connecting product positioning with legal, compliance and financial-services markets. Responsibilities included commercial offers, licensing partnerships, market development, and coordination among product, marketing and sales.

Cxense | 2012–2015
North American business development
Developed publisher relationships and commercial use cases for audience analytics, content recommendations, personalization and subscription optimization. The work included partner development, presentations, sales-enablement material and coordination with international teams.

The Oklahoman / OPUBCO | 2004–2012
Marketing, audience development & digital innovation
Brought technology, design, marketing, content and sales into audience-development work. Responsibilities included digital strategy, marketing planning, sponsorship programs, product development and the operating choices behind new digital services.

Wimgo | 2010–2011 · within OPUBCO tenure
Chief Product Officer
Led cross-functional work on a national local-discovery product. Translated customer needs, competitive developments and available resources into requirements, product roadmaps and release priorities. Developed the commercial approach with local-media partners and the material teams needed to explain and sell the offer.

Gannett / Democrat and Chronicle | 2000–2004
Director of Advertising Sales Development
Developed advertising products, sales initiatives and creative approaches to key accounts. The work linked customer presentations, product packaging and revenue planning during the transition toward digital media.

City Newspaper, Rochester | 1994–2000
Art direction & production management
Managed editorial and advertising production and contributed to special-section planning, circulation strategy and commercial presentation.

EDUCATION
Bachelor’s degree, Rochester Institute of Technology; background in graphic communication and design.

Year-level chronology; consulting and founder roles overlap.

Available for domain-expert task design and evaluation in product, marketing, commercial strategy, operations and entrepreneurship.

Career references: https://robertwescott.com/experience/#references
Business experience: https://robertwescott.com/ai-evaluation/career-examples.html