Business experience in practice
The decisions behind
the job titles.
Product direction, market selection and operating priorities are connected. These career examples show the responsibilities that inform my evaluation of business work.
Retrospective summaries based on career records and the public references linked below.
Wimgo · Product direction and partner economics
Business context. A local-discovery and events product needed to work nationally while giving local media partners a useful commercial role.
My responsibility. As Chief Product Officer, I led cross-functional roadmap and requirements work, balanced customer needs against resources, and developed the offer with media partners. That included release priorities and sales-enablement material.
The decision. Connect a centrally operated product with local partners responsible for market presence and sales. The 2011 interview describes the revenue-sharing model and national availability.
Evidence and lesson. The contemporary interview documents national availability and the publisher model. The commercial design needed to make participation useful to local partners as well as to the central product.
Evaluation relevance. I look for a clear customer problem, realistic scope, feasible sequencing, and an operating model that makes the commercial promise credible.
Read the contemporary interview · Explore the illustrative launch-readiness task
The contemporary interview describes national availability and the publisher partnership model.
SelfStudy / Learnswell · Entering new markets
Business context. Learning and assessment technology with a medical-certification focus needed an offer that could be understood in other professional markets.
My responsibility. Developed market positioning, sales materials and customer conversations for enterprise learning, associations and financial-services training. Built CRM and pipeline processes to support the commercial work.
The decision. Define which problems transfer across markets, what the buyer needs to see, and what evidence would justify pursuing a segment.
Evaluation relevance. A go-to-market plan should connect segment choice, product claims, channel execution and measurement. An attractive market description alone is not enough.
Read the role and chronology · Explore the illustrative marketing task
Based on retained career records describing market development and commercial operations.
The Oklahoman · Organizing for digital work
Business context. A traditional media business needed to connect audience engagement, digital products and commercial development.
My responsibility. Brought technology, design, marketing and commercial work into audience-development initiatives. Worked on marketing planning, sponsorship programs, product development and the allocation of people and resources.
The decision. Set priorities across new digital services and existing obligations, keeping the customer offer, operating capacity and revenue model connected.
Evidence and lesson. The NewsOK strategy diagram assigns different jobs to channels as a story develops. It illustrates the operating decision: allocate work according to audience need and timing.
Evaluation relevance. I assess whether a resource plan acknowledges capacity, dependencies, opportunity costs and the work required after launch.
Read the career context · Explore the illustrative allocation task
Based on retained career records describing audience development and digital initiatives.
Expoune · Turning documents into business action
Business context. Service reports and other business documents contain information that can be difficult to find, compare and act on.
My responsibility. As founder and product owner, I worked on customer discovery, product requirements, licensing, outsourced development and operating forecasts. The work connected a technical platform with an enterprise use case and a pilot.
The product decision. Define which information matters to the customer, how it should be organized, and what action the resulting insight should support. The diagram shows that progression in the venture’s 2023 presentation materials.
Evaluation relevance. I assess whether an output is supported by its source, fits the user’s task and provides a useful basis for action.
Evidence and lesson. The retained product screens and pilot plan show the proposed information structure and review workflow. A useful product specification connects each extracted field to a review or business action.
Product interfaces and review
My product work started with the customer’s information needs: what to capture, how to organize it and where a person needs to review the result.
The review interface illustrates a question central to my evaluation approach: can a person check the extracted information against its source before using it?
Planning the business workflow
The planning work connected document analysis to the next business decision. It considered how information would reach reviewers and support proposal preparation.
Connecting the offer with audience needs
In my marketing and commercial work, I look for the connection between the offer and the audience’s problem. That means asking what matters to the buyer and whether the message gives them a useful reason to act.
Recommendations from colleagues
Cxense · Industry knowledge applied to a new market
My work at Cxense connected experience in media with enterprise software and subscription strategy. Two colleagues describe that contribution in their recommendation letters.
“His intimate knowledge of the media industry was critical in the sale to Dow Jones (Wall Street Journal.)”
“He is extremely professional and diligent, and always puts the customer first.”
Stian’s letter describes our collaboration on US business development and the Wall Street Journal subscription project. Raman’s letter highlights how the resulting value proposition helped open additional markets.
Read the Cxense career context
Ayfie · Commercial and company leadership
“He led strategic discussions and decisions across geographies and work groups, building a strong shared vision.”
Erik’s letter describes my contribution to market development, acquisition work, fundraising and investor presentations, alongside strategic decisions across teams.
Excerpts from retained recommendation letters. Titles reflect the relationship or the role identified in the letter.
Review the supporting material.
Public career references · Evidence and attribution · Business tasks and scoring rubrics